Good Chemistry Brewing x Holy Roar Records
We’re excited to bring you our second collaboration with the awesome Holy Roar Records! This year we’ve gone BIG! Two brilliant bands, five cities across England, nine different venues, one brewery, one record label, and one incredible new beer: ROAR POWER IS HERE!
At the end of June, Holy Roar’s Manchester collective Pijn and shoegaze five-piece Slow Crush head to Leeds, Birmingham, Manchester, Bristol and London to help us launch ROAR POWER, and we’ve lined up tap takeovers in some of those cities’ best beer bars alongside the gigs.
On Wednesday 27th June in Leeds the bands kick off the tour at Wharf Chambers.
On Saturday 30th our brewery tap is being taken over by Holy Roar Records and Church Road distro, who are popping up to sell their stuff, while we pour delicious beers including ROAR POWER, then we’ll all head over to Mother’s Ruin for the gig and after-party.
The gigs finish with a matinee show at the Old Blue Last on Sunday 1st July – but the official end-of-tour party is on Friday 6th July at the Black Heart, where there’ll be a special HRR dj set as well as several beers on tap and the collab brew.
You want to know more about the beer? This is a summer smasher, a beach ball of a beer, a 5% fruity pale ale. We’ve taken a rich and sweet malty base and added peach and sweet cherry puree. Then to top off the fruitiness we’ve dry hopped it with Citra and Mosaic. Come and celebrate summer with us.
This beer is a totally different beast to our first collab last year. HOLY ROAR (the beer) was a 6.66% American stout that as well as kegging we put into our signature 660ml bottles. It was as black as Alex’s heart, as big as Justine’s voice, and as awesome as a GCB x HRR beer should be – but it wasn’t summer festival material. With loads of HRR bands playing out across the country (and beyond!) at fests these next few months, we really wanted something that would be the perfect accompaniment – we’re sure you’re gonna love it!
Working with Holy Roar is awesome. We’ve loved getting to know them over the last 18 months, and we’re so pleased to be doing this second collab.
Kelly saw Holy Roar Records’ first signing, Rolo Tomassi, at the Croft in about 2007, and has followed their progress ever since. This culminated in her previous business, The Festival Elderflower Company, getting a shout-out from the band onstage at ArcTanGent festival in 2015!
Sam has a wider love of HRR’s bands, and cites last year’s beer launch band Helpless as his current favourites. He even played with a few old HRR bands back in his days as a hardcore drummer himself!
When we met Alex at the first Bristol Craft Beer Festival in 2016 and our love and respect for each others’ businesses became apparent, brewing a beer together was a clear next step. We talked over email for a while planning the beer itself and of course how we were going to launch it, and in May last year were joined by Alex, his right-hand-woman Justine and intern Rory to brew our 6.66% American stout. Named HOLY ROAR, we sent bottles and kegs out as far as London and Manchester, as well as all across Bristol of course. We travelled up to Brixton for a meet-the-brewer and guided tasting event at Ghost Whale, and then brought three Holy Roar bands (We Never Learned To Live, Conjurer and Helpless) to Crofters Rights for a raucous, super-fun launch gig and tap takeover here in Bristol (even being graced with Big Jeff’s presence!).
We got the guys (no longer with Rory and now joined by their own third man Sam) down to our Collaborative Christmas Market last December where they set up alongside Chance & Counters, Little Victories and Gopal’s Curry Shack. Their records, cassette tapes, t-shirts, tote bags and other cool stuff all flew out. It was great fun, if a little chilly…
Working with these guys and gal on our beers has been a true collaboration. They know a lot about beer, and got really involved in the planning of the brew as well as on the brewday itself. They’re enthusiastic, positive, organised, and know how to put on a good event, so the launches of both beers have been a shared experience too. Their DIY ethic and small team doesn’t mean their product is anything less than totally professional – and that’s exactly how we like to see ourselves too.
We really hope you’ll join us somewhere across the country for music and beer – two of life’s greatest thing! – and enjoy drinking ROAR POWER this summer. Hit us up on social media and tell us what you think – cheers!
Headbrewers Ball spoke to Alex from Holy Roar and Kelly, read what they had to say about working together here.